工作內容

Global experts in shopper behaviour, we help brands, retailers and government organisations to make the right decisions. At Kantar Worldpanel, we turn purchase behaviour into competitive advantages through continuous monitoring, advanced analytics and delivering tailored solutions.

Join us and you’ll be part of 30,000 colleagues and 12 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.

Reporting to the Commercial Director, the Expert Solutions Director will manage and service all Taiwan specific requests on Kantar Worldpanel’s Expert Solutions, both internally and externally with clients, right from proposal stage to project delivery, offering compelling levels of insights and ensuring a long term and sustainable expert solutions revenues growth for Kantar Worldpanel Taiwan.

 

KEY OUTCOMES:

  • Identify clients’ business challenges and create the appropriate Kantar Worldpanel solution and proposal that addresses clients’ requirements.
  • Manage the commercial aspect of Expert Solutions in Taiwan and achieve revenue targets in Taiwan.
  • Work closely with the Regional Expert Solutions team to create the best methodological approach and proposal.
  • Partner with Expert Services and ROC (Regional Operations Centre) for the production of solutions.
  • Deliver the results to clients, working with Client Service teams and Regional Expert Solutions team.
  • On media solutions focus: Develop POV (point of view) for answering client briefs on media-focused solutions. Write proposals on the different portfolio of media solutions for specific client briefs. Lead client meetings across proposal sharing, answering client queries around technical and commercial aspects and identify opportunities for media-driven solutions from generic client meetings / discussions.
  • On business solutions / expert services focus and on LinkQ & Shopper Solutions: Ensure business solutions like Decision Tree, Cluster Vision, Price Targeter, Shopper Mission, Chain Reaction, Expandability, Promotion Analysis, Scenario Modelling are well-managed and well-developed in Taiwan market, adhering to the guidelines and instructions from global and regional team-in-charge.