【額滿為止】Alcon Services AG, Taiwan Branch_Marketing Specialist- O2O, Vision Care (1 year contract)

At Alcon, we are dedicated to helping people see better. As a global leader in the eye care industry, Alcon develops and manufactures innovative technologies that support the full spectrum of eye care needs. Our consumer portfolio includes well-known contact lens solutions and related products.

In this role, you will collaborate closely with the commercial team and external agencies to plan and execute O2O (Online to Offline) programs, continuously enhancing program effectiveness through consumer insights across the entire customer journey.
If you're passionate about making a difference in the medical and healthcare industry, we invite you to apply and be part of our team. The anticipated onboarding date is at the end of May.
•Understand and develop O2O2O consumer journey.
•Continue operating Alcon TW LINE program with close collaboration with brand team and agency.
•Develop KPI for any omni channel programs and conduct analysis to keep driving program efficiency with consumer insight through the whole consumer journey.
•Manage SEO/SEM to maximize the opportunity of conversion in lower funnel.
•Increase digital capability across brand team through good partnership with global media agency and local digital agencies.
•Lead quarterly review with agencies to ensure on-brief strategy implementation.

https://www.104.com.tw/job/8ornv?jobsource=cs_sub_custlist_rc